Fitness Plus
Fitness Plus is a mobile app designed to help users find and book personal trainers, access personalized workout/diet plans, and engage with a fitness community. The goal is to make fitness more accessible, social, and tailored to individual goals.
Discovery phase
The goal of the discovery phase for Fitness Plus was to understand the habits, pain points, and motivations of individuals looking for a more personalized and connected fitness experience. Our primary users included gym-goers, personal trainers, and wellness seekers who value convenience, customization, and community.
Through qualitative interviews, competitor analysis, and user journey mapping, we uncovered key frustrations with existing fitness apps — such as difficulty in finding the right trainer, lack of personalization, and poor communication tools. We also learned that users often juggle multiple apps for tracking workouts, booking sessions, and connecting with coaches. These insights helped us define a core opportunity: to build an all-in-one fitness platform where users can easily discover trainers, follow custom workout and diet plans, book sessions, and engage with a like-minded community — all in one seamless experience.
Ideation Development
Based on insights gathered during the discovery phase, we began ideating key user flows around finding a trainer, following personalized fitness plans, and community engagement. Low-fidelity wireframes were created to explore different layout structures that prioritized ease of navigation, goal tracking, and trainer booking.
During development, we translated high-fidelity mockups into a clean, scalable UI system using a modular component structure. We ensured the app was responsive, fast, and visually engaging — optimized for both new fitness enthusiasts and experienced users. The experience was built with intuitive UX patterns and gamified elements to encourage daily use and long-term engagement.
Visual Design
The visual identity of Fitness Plus blends energy and clarity, using bold typography, dynamic icons, and a modern color palette to motivate users and guide their journey. We used a clean, grid-based layout to keep content organized, with vibrant accent colors to highlight actions like booking, tracking, and sharing progress.
The design system is scalable, mobile-first, and built for performance — ensuring that both casual users and dedicated athletes feel empowered, focused, and engaged at every touchpoint.
