Swan Jewellery
Swan Jewellery Artisan Studio was founded in 2022 by Myanmar’s professional diamond setter, U Swan Htet Aung, with a mission to revive traditional Burmese craftsmanship through modern techniques.
Discovery phase
In the discovery phase of the SwanJewellery project, we focused on understanding the brand’s core identity as both a jewelry school and a creative studio. The goal was to uncover the needs of learners, jewelry enthusiasts, and potential customers, while identifying opportunities to enhance their digital presence.
Through interviews, market research, and a detailed review of competitors, we discovered that users were looking for an elegant and easy-to-navigate platform that clearly presents course offerings, showcases the craftsmanship behind each product, and allows effortless browsing on both desktop and mobile. This phase helped us define the project's direction by clarifying key user expectations, business goals, and design opportunities — laying the foundation for a user-centered, visually refined experience that reflects the artistry of SwanJewellery.
Ideation Development
Following the Discovery Phase, we translated research insights into actionable ideas that would shape both the user experience and the visual identity of SwanJewellery’s digital platform. We began by defining key user flows, including course discovery, enrollment, and product purchasing. Low-fidelity wireframes were developed to explore layout structures that balance educational content and e-commerce features without overwhelming the user.
Through collaborative brainstorming sessions and sketching, we tested several layout patterns that emphasized clarity, elegance, and emotional connection. From there, we iterated into high-fidelity mockups that introduced a soft, luxurious visual style—aligned with SwanJewellery’s brand values. The development phase focused on turning these concepts into a fully responsive and performance-optimized experience. We ensured that both the course catalog and shop interface were easy to navigate, visually rich, and mobile-friendly. A modular CMS structure was implemented to allow the client to easily update class details and product listings. Accessibility, loading speed, and SEO were also prioritized during development
Visual Exploration
We explored soft, elegant visuals that reflect the craftsmanship and artistic identity of SwanJewellery. The design direction focused on minimal layouts, warm neutral tones, refined typography, and clean visuals to evoke a sense of luxury, trust, and creativity.
Brand Application
To extend the visual identity beyond digital, I designed a refined business card that reflects SwanJewellery’s elegance and craftsmanship. Using the brand’s core colors, typography, and minimal layout, the card reinforces the premium and artistic tone of the brand — offering a tactile, memorable impression in the physical world.
